What do a PPC Specialist and an SEO Specialist have in common?

A Talk by Sarah Barker
Head of Biddable Media, Stickyeyes / IPG

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About this talk

Lately the nature of Paid Search has shown signs of change, as Google hands greater power over to the algorithm with smart campaigns, reduced match types and advanced automated bidding strategies. Rather than fearing an AI takeover and looking for a new job, we should focus on futureproofing our PPC strategies by considering the data signals we can provide to influence the Google Ads algorithm. This talk looks at the ways in which we can take advice from our SEO counterparts and aims to provide the listener with practical takeaways that they can implement on their campaigns tomorrow.

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