To Click or not to Click? That is the question.
About this talk
Varn has been researching Google ad recognition for the past 5 years and, in this talk, Tom shares the latest reveals. He also shows the changes in Google search ads over that time, and the impact they've had on searchers' recognition of them.
Tom will explore what may be going on in a potential customer's mind when they look at their search results, and what that might mean for those in the world of search.