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Staying on Course: Why COVID-19 Has Shown Manual Campaigns are Not Done Yet

A talk by Andrew Boreham
Head of PPC, Red Hot Penny

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About this talk

In a world where automation is increasing in it's influence, this talk will discuss both the recent and future consequences of using an automated Paid Search and Shopping approach. Andrew will also cover how clients and agencies can work together to ensure we remain as flexible as possible to market and consumer volatility.

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