Mathematical Marketing: Calculating an Optimal CPA

A Talk by Mack Grenfell
Ads Guy, Freelance

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About this talk

et's say you're running ads for a product that nets you $10 profit per sale; what should your CPA be?

What looks like a fairly simple and innocuous question is actually quite hard to answer. Answering it though can teach us a huge amount about the maths that goes into marketing.

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